Key Features Renters Demand: What to Prioritize in Your Investment Property
Central Air Conditioning, Smart Home Technology, and Modern Appliances – What Are Your Dealbreakers When Shopping for a New Investment Property?
Buying an investment property is a lucrative way to accumulate wealth and create passive income. With over 42.9 million U.S. households renting their homes, securing a property that meets tenant demands is critical for long-term success. As rental prices continue to climb – averaging $2,495/month for single-family homes in 2025 and projected to rise another 5% in 2025 – prioritizing the right features can ensure your property stands out. Here’s what today’s renters prioritize:
1. Central Air Conditioning: A Non-Negotiable
92% of renters consider the absence of air conditioning a dealbreaker, according to a National Multifamily Housing Council (NMHC) survey of 270,000 renters. Modern HVAC systems are essential, particularly in regions prone to extreme heat or cold. Ensure your property offers reliable climate control year-round.
2. High-Speed Internet & Home Office Potential
With hybrid work here to stay, 63% of renters reject properties lacking reliable internet, and 78% require strong cell reception. Verify local telecom infrastructure and prioritize layouts that accommodate remote work, such as dens or open-concept spaces.
3. Ample Parking – Including Guest Spots
Parking remains a top priority: 71% of renters refuse properties without dedicated parking. A 2025 poll also found 48% of tenants would pay more for guest parking – a feature often underestimated by landlords.
4. Modern, In-Unit Appliances
77% of renters expect essential appliances like washers, dryers, and dishwashers. Energy-efficient, stainless-steel models are preferred, with 69% of tenants willing to pay extra for upgraded kitchen appliances. Smart home technology adds further appeal.
5. Community Amenities That Impress
- 60% of renters demand access to a pool
- 55% require a fitness center
For condos or HOA-managed properties, verify the quality and maintenance of shared amenities before purchasing.
6. Safety and Security Measures
Tenants prioritize properties with secure entry systems, well-lit common areas, and neighborhood safety. Highlight these features to attract long-term renters.
The Bottom Line
To maximize occupancy and ROI, invest in features that align with evolving tenant expectations: climate control, connectivity, convenience, and community. By focusing on these pillars, you’ll create a competitive rental property poised for sustained success.
